In the fast-paced world of digital marketing, investing in PPC (Pay-Per-Click) campaigns can drive immediate traffic, leads, and conversions. But are your ads delivering real ROI? A PPC and advertising performance review is essential for understanding what’s working, what’s wasting budget, and how to optimize your ad spend for better results. In this guide, we break down how to perform a professional PPC performance review and elevate your paid advertising strategy across platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn. What Is a PPC Performance Review? A PPC performance review is a detailed analysis of your paid advertising campaigns. It evaluates: Campaign structure and targeting Keyword performance and quality scores Click-through rates (CTR) and conversion rates Cost-per-click (CPC) and cost-per-acquisition (CPA) Ad copy and creative effectiveness Landing page relevance and performance The goal is to identify strengths, weaknesses, and opportunities to im...